TAG Heuer is renewing its engagement as the Official Timekeeper, Official Watch, and Team Performance Partner of Red Bull Racing for an additional three years.
TAG Heuer has been intimately linked to the Formula 1 World Championship since its inception in 1950, providing several teams with mechanical chronometers designed to measure time to 1/10th of a second.
Over the years the Swiss brand has been associated with and supported some of the greatest F1 teams, drivers, and the most legendary circuits. TAG Heuer was the Official Timekeeper for the Scuderia Ferrari Team from 1971 to 1979, while Ayrton Senna was chosen as the first Ambassador for the ‘Don’t Crack Under Pressure’ campaign.

In 2015, TAG Heuer first joined forces with Red Bull Racing, with an original partnership both on and off the track. Red Bull Racing’s unorthodox approach to the sport and to entertainment was a perfect fit to the disruptive and innovative spirit of TAG Heuer.
Red Bull Racing brings an unconventional approach to the world of F1. The team drivers represent some of the youngest driver line-ups on the grid, with the Red Bull Junior Driver programme continuing to develop some of the most exciting talent in F1.
An exciting 2019 season awaits, with a new engine, the renewed commitment of Max Verstappen, and the arrival of Pierre Gasly on the team. TAG Heuer expressed thanks to Daniel Ricciardo who will be departing the team and wish him all the best for the future.
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