TAG Heuer announces a global partnership with Gulf Oil International which will see the development of new activities and new editions, including the Monaco Gulf which was presented on the occasion of the signing.
With the famous blue and orange stripes, Gulf has been a well-known player in the automotive industry for over 115 years. It shares values with the Swiss watchmaking brand that has automotive sport in its DNA.
TAG Heuer and Gulf have crossed paths several times, but the most notable was in 1971, in the film “Le Mans”, when Steve McQueen wore a Heuer Monaco on his wrist while driving a Porsche 917 that featured the Gulf logo. Did Jean-Claude Biver have anything to say about it? Indeed, he did.
“It’s a real privilege to forge links with Gulf and its history in automotive sport that includes the Porsche 917K, Steve McQueen, the Le Mans 24 Hour Race and the Monaco watch. It’s a prestigious and emotional partnership. I know of few other brands that could share as many memories of pit stops and which have a relationship as strong and authentic. We share the same passion and this promises good things for the future!” Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group
When first introduced in 1969, the watch was a break with the codes of traditional watchmaking. The large square case with straight angles, the metallic blue dial, the domed plexiglas crystal and the crown positioned on the left, signifying that the watch was wound automatically. Just as innovative at the time, its technology offered perfect water resistance – a first for a square watch.
The watch was powered by the Calibre 11, the first automatic chronograph movement to be commercialized in the history of watchmaking. The “McQueen Monaco” has become a much-coveted watch at auctions and in collections. Steve McQueen insisted on wearing it throughout filming of the film “Le Mans” in 1971 when he drove the Gulf- Porsche 917K.
The colors of the Gulf brand are referenced in the design of the Monaco Calibre 11 Gulf special edition. The 39 mm size, the crown on the left, the petroleum blue dial with two white counters, the date window at 6 o’clock, the diamond-polished horizontal hour indices, the inscribed vintage Heuer logo, the calibre 11 automatic chronograph with date and water-resistance to 100 meters are all attributes of the Monaco.
The light blue and an orange stripe of Gulf’s renowned racing colors have been added to the dial. The Gulf logo also appears at 6 o’clock.
Specifications
Reference CAW211R.FC6401
Movement TAG Heuer Calibre 11
Automatic chronograph with Date Window at 6 o’clock
Case Dimensions 39X39mm. Steel, in three parts, closed with 4 screws.
Dial Sunray blue PVD with one light blue and one orange stripe
Chronograph minute counter at 9 o’clock and Current Seconds counter at 3 o’clock
Rhodium-plated indices with red dot detail and white Super Luminova™
Water-resistance 100 meters
Strap Blue perforated calfskin with orange topstitching. Deployant buckle in polished steel with HEUER shield
Price: CHF 5,700
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